As the year draws to a close, FUJI Sports reflects on an extraordinary 2024 filled with expansion, innovation, and collaboration. This year was a testament to our commitment to supporting martial arts communities worldwide. Our accomplishments are because of your support and we are "together" as a team! From significant global milestones to impactful partnerships, here’s a look back at some of the highlights that defined our year.
Global Expansion: FUJI Goes International
In 2024, FUJI Sports solidified its presence on the global stage with two major milestones:
- The Launch of FUJI Europe: We brought FUJI's top-tier gear and equipment to European martial artists, offering direct access to our renowned products across the continent.
- The Establishment of FUJI UK: The martial arts scene in the United Kingdom welcomed FUJI Sports with open arms, as we launched operations to better serve athletes in the UK with high-quality gear and localized support.
These expansions mark a new chapter for FUJI, allowing us to connect with and empower martial artists across Europe and the UK more effectively.
Major Events: FUJI’s Footprint on the World’s Biggest Stages
This year, FUJI Sports was proud to be part of several prestigious events that celebrated martial arts excellence:
- IBJJF Jiu Jitsu Con: The largest gathering of Brazilian Jiu-Jitsu athletes featured FUJI’s gear on competitors and fans alike, reaffirming our presence as a staple in the BJJ community.
- ADCC Worlds: The world’s most elite grapplers competed on the grand stage, and FUJI Sports was honored to be a part of this electrifying event.
- GTMA Worlds: FUJI’s involvement highlighted our commitment to martial artists across all disciplines, further broadening our reach.
- IJF Veterans World Judo Championships: FUJI was there to support judokas of all ages, showcasing the enduring spirit of the sport.
New Partnerships: Building Stronger Martial Arts Communities
In 2024, FUJI Sports expanded its network by teaming up with key associations that align with our values:
- WE DEFY Foundation: Aims to provide combat veterans coping with military connected disabilities a long term means to overcome their challenges through Brazilian Jiu Jitsu and fitness training. Proceeds from purchases through the FUJI Sports website pass through directly to the We Defy Foundation. These purchases are considered quid pro quo contributions from the consumer. Thank you!
- S.O.C.P. (Special Operations Combatives Program): SOCP represents more than 2 decades of academic research and practical testing and implementation by/with/through national mission force operators. This curriculum has been exhaustively vetted by the highest levels of the Special Operations community of interest! This collaboration underscores FUJI’s role in providing elite combatives gear for tactical training environments.
By partnering with organizations like these, FUJI continues to elevate and support the military community through martial arts in diverse and meaningful ways.
Looking Ahead To 2025
As we close out 2024, FUJI Sports is grateful for the incredible community of athletes, coaches, and fans who make every milestone possible. This year was a reflection of our shared passion for martial arts, and we look forward to continuing this journey of growth, innovation, and excellence in 2025.
Stay tuned for more exciting developments as FUJI Sports remains committed to empowering martial artists around the world.
Thank you for being part of the FUJI family—see you on the mats in 2025!
All the best in 2025!
Jimmy Pedro & Team FUJI
CEO FUJI Sports
